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Access the richest and most targeted dataset on textured hair, plus actionable insights - supercharge your product development lifecycle
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The world is becoming more multicultural but
innovation for this category remains stagnant
The world is becoming more multicultural but innovation for this category remains stagnant
Today, it is estimated that 60% of the world have curly or textured hair. Whilst straight hair has benefited from years of research, innovation in the textured hair space remains stagnant. Textured hair is diverse, complex and has very specific needs. This means that the typical textured hair consumer is more likely to actively look for better solutions but less likely to find suitable options. The consumer has long been vocal about their needs and wants. To create the product of tomorrow, brands must start listening to deeply understand this customer. This begins with data!
Winnie Awa
Founder and CEO of Carra
The Textured Hair Engine
With 10 million data points, our award-winning Carra Textured Hair Engine™ has indexed the world's textured hair data into actionable insights to revolutionise innovation in haircare. By aggregating and mapping millions of signals of the world's textured hair dataset from diverse texture concerns, goals to reviews, we’ve built the richest and most powerful engine to generate invaluable insights and unlock better hair care solutions for this increasingly powerful consumer.
We partner with world-leading brands to create and market game-changing products that are backed by data and centre the VOICE OF THE MULTICULTURAL CONSUMER. We combine our powerful engine with domain knowledge, community access and a custom research approach to meet our client needs.
We partner with world-leading
brands to deliver
We partner with world-leading brands to deliver
Textured Hair Consumer
Get custom in-depth reports on consumer concerns, preferences and attitudes to answer your unique research questions. Understand nuances in user hair care routines, product usage and habits.
Trends and Innovation
Spot unmet consumer needs and trends to identify market gaps and growth opportunities.
Community Co-creation
Access and co-create with our engaged community of hair care enthusiasts. Get your new product development and communication right first time.
Brand Intelligence
Gain brand-specific intelligence from deep product sentiment to competitor analysis.
CLIENT EXAMPLE
Global haircare brand
Inclusive Innovation
Carra is the strategic data partner to a Wella-owned company. We work with their Strategy, Consumer insights, New Product Development and Marketing teams to unlock invaluable insights to propel inclusive innovation.
Data Immersion
Community-led Research
Strategic Recommendations
The Texture Gap Report
Underserved consumers. Sub-par and toxic products. Misinformation. Underrepresentation. Welcome to The Texture Gap: an in-depth analysis on the Type 4 textured hair consumer.
If you are a brand, retailer, salon or formulator looking to create the next generation product or position your brand for the textured hair industry, sign up to be the first to access our report.
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