Introducing
Texture Perspectives
Delivering the most authoritative perspectives of the textured hair landscape available today.
"Textured hair is diverse, complex and has very specific needs. This means that the typical textured hair consumer is more likely to actively look for better solutions but less likely to find suitable options. To create the product of tomorrow, brands must start listening to deeply understand this customer. This begins with data!"
Winnie Awa
Founder and CEO of Carra
What are Texture Perspectives?
Our ‘Texture Perspectives’ presentations combine deep cultural intelligence with rich proprietary data to deliver the most authoritative perspectives of the textured hair landscape available today.
At your event, workshop, webinar or strategy session, our speakers go beyond surface trends to reveal game-changing opportunities and challenge industry assumptions. Browse through our latest presentations and select the relevant topic for your organisation.
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Textured Hair Engine
- Award-winning proprietary consumer intelligence platform
- Over 15 million data points from social conversations, our proprietary hair diagnostic and product data including brand, reviews, ingredients information
Machine learning + Rich
domain expertise
- State-of-the-art unsupervised machine learning models to structure the various topics, identifying theme clusters, common pain points and shared concerns
- Enriched and validated by our rich domain knowledge allowing us to refine insights and place them in the appropriate context
Deep Insights, directly
from the consumer
- First-hand insight into consumer-driven dialogue, needs and suggestions
- Our bottom-up approach allows us to uncover unknown themes and trends - the topics they’re genuinely interested in, from hair types to texture, concerns to goals, tools to styles, products to reviews
Who Texture Perspectives can help
Brand Strategists
Gain an in-depth understanding of the Textured Hair consumer, from their concerns to preferences and attitudes. Understand nuances in hair care routines, product usage, and habits for textured hair consumer groups. Identify market gaps, product innovation and growth opportunities based on unmet consumer needs and trends analysis.
Cosmetic Formulators
Decode consumer product requirements and considerations based on their concerns, routines and challenges. Uncover the innovation opportunities for the next generation of hair care formulation for textured hair consumers.
R&D and Marketing Leaders
Gain insights into the nuanced consumer psychology of this consumer by understanding their goals, their pain points and the complex relationship with their hair.