The most comprehensive and data-driven profile of the Type 4 textured hair consumer.
"There´s never data to support what we need, how we shop, what we do, and what our practices are. Folded into that is unconscious bias against a vast community of people who are often invisible. Data will help support and give actual information and knowledge of who we are ."
Actress, FOUNDER & CEO, PATTERN BEAUTY
The Texture Gap report presents a data-driven profile of Type 4 textured hair consumers using our Carra Textured Hair Engine™. Through machine learning analysis and domain expertise, we identify common concerns and themes related to textured hair.
This bottom-up approach reveals unknown trends and authentic consumer conversations, providing valuable insights into their needs and preferences.ACCESS REPORT
Type 4 are driving online conversations with 62% YoY growth: 8x more than all hair types
growth in 'Hair Loss' conversations
more likely to experience breakage
Type 4 users have four or more hair concerns compared to Type 2
We provide an in-depth understanding of the Type 4 consumer. Their concerns, preferences and attitudes. Uncovering nuances in hair care routines, product usage, and habits for textured hair consumer groups Identify market gaps, product innovation and growth opportunities based on unmet consumer needs and trends analysis.
We decode consumer product requirements and considerations based on their concerns, routines and challenges. Understand the innovation opportunities for the next generation of hair care products for this user
Marketers gain insights into the nuanced consumer psychology of this consumer by understanding their goals, their pain points and the complex relationship with their hair. Get equipped to power adequate representation and impactful messaging for the Type 4 consumer.